Privacy Policy

This Privacy Policy describes how Swiss Press Training AG ("we," "us," or "our") collects, uses, and protects the personal information you provide when you use our online platform and services, including training courses, workshops, seminars, and related resources offered through our site. We are committed to protecting your privacy and handling your data in a transparent and lawful manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and Swiss data protection regulations.

Data Controller

The data controller responsible for your personal information is:

Swiss Press Training AG
345 Seestrasse,
Zurich, Zurich, 8038
Switzerland

Information We Collect

We collect different types of information in connection with your use of our site and services:

Information You Provide to Us: We collect information you directly provide to us when you register for an account, enroll in a course, make a payment, communicate with us, participate in surveys, or interact with our online platform. This may include:
- Contact details (such as your name, professional title, organization, email address, phone address, and postal address).
- Account information (username and password).
- Payment information (details necessary to process payments, although we typically use third-party payment processors and do not store full payment card details).
- Information you provide when communicating with us or providing feedback.
- Content you submit through our services, such as assignments, comments, or forum posts.
Information Collected Automatically: When you access and use our site, we may automatically collect certain information about your device and usage of the service. This includes:
- Usage details (such as the pages you visited, the time spent on our site, the features you used, your interactions with content).
- Technical information (such as your IP address, browser type and version, operating system, device type, and referring URLs).
- Location information (derived from your IP address).
Information from Cookies and Similar Technologies: We use cookies and similar tracking technologies to collect information about your browsing behavior and how you interact with our site. This helps us analyze site traffic, customize content, and improve our service. You can manage your cookie preferences through your browser settings.

How We Use Your Information

We use the information we collect for various purposes based on different legal grounds:

To Provide and Maintain Our Services: We use your information to deliver the training courses, workshops, and services you enroll in, manage your account, process your payments, and provide access to course materials. This is necessary for the performance of a contract with you.
To Communicate with You: We use your contact information to send you important updates about your courses, service announcements, technical notices, and to respond to your inquiries. This is necessary for the performance of a contract or based on our legitimate interests in providing customer support.
To Improve and Personalize Our Services: We analyze usage data to understand how our service is used, identify areas for improvement, develop new features, and personalize your learning experience. This is based on our legitimate interests in improving our service.
For Marketing and Promotion: With your consent where required by law, or based on our legitimate interests, we may use your information to send you marketing communications about our courses, services, or events that may be of interest to you. You can opt out of receiving marketing communications at any time.
For Legal and Security Purposes: We may use your information to detect and prevent fraud, comply with legal obligations, resolve disputes, enforce our terms and conditions, and protect the security and integrity of our site and services. This is necessary for compliance with a legal obligation or based on our legitimate interests in protecting our business.
For Research and Analytics: We may use information, often in an aggregated or de-identified form, for research and analytical purposes to study trends and patterns related to usage of our services.

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

Performance of a contract: When processing is necessary for the performance of a contract to which you are a party or in order to take steps at your request before entering into a contract (e.g., providing the training services you enrolled in).
Legitimate interests: When processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms (e.g., improving our services, preventing fraud, marketing based on legitimate interest where applicable).
Compliance with a legal obligation: When processing is necessary for compliance with a legal obligation to which we are subject (e.g., complying with tax laws).
Consent: When you have given your consent to the processing of your personal data for one or more specific purposes (e.g., sending marketing communications when required).

Data Sharing and Disclosure

We do not sell or rent your personal information to third parties. We may share your information with third parties only in the following circumstances:

Service Providers: We may share information with third-party service providers who perform services on our behalf, such as payment processing, hosting, data analysis, marketing, and customer support. These providers are obligated to protect your information and use it only for the purposes for which it was provided.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.
With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period depends on the type of data and the purpose for which it was processed.

Your Data Protection Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal data:

Right of Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information in certain circumstances.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information in certain circumstances.
Right to Object to Processing: You have the right to object to the processing of your personal information in certain circumstances, including processing based on legitimate interests or for direct marketing purposes.
Right to Data Portability: You have the right to receive the personal information you have provided to us in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe that our processing of your personal information infringes applicable data protection laws.

To exercise any of these rights, please contact us using the details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).

International Data Transfers

Your personal information may be transferred to and processed in countries outside of Switzerland or the European Economic Area (EEA) where data protection laws may differ. When we transfer your data internationally, we take steps to ensure that appropriate safeguards are in place to protect your data, such as relying on adequacy decisions or implementing standard contractual clauses.

Children's Privacy

Our service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us by mail at:

Swiss Press Training AG
345 Seestrasse,
Zurich, Zurich, 8038
Switzerland

A professional team meeting at Swiss Press Training AG office, symbolizing collaboration and expertise.

About Swiss Press Training AG

For over two decades, Swiss Press Training AG has stood as a cornerstone in Switzerland for journalists and communication professionals seeking to sharpen their skills and navigate the evolving media landscape. Founded on a commitment to excellence and practical relevance, our institution has consistently delivered high-impact training tailored to the unique demands of the industry.

Our seasoned instructors, all active or former leading figures in Swiss and international media, bring real-world experience directly into the learning environment. We understand the pressures and opportunities facing media professionals today, from the rapid pace of digital news cycles to the complexities of ethical reporting in a connected world.

Now, we are thrilled to extend our legacy of quality education beyond the traditional classroom through our comprehensive streaming subscription service. This platform represents a significant step in making our renowned expertise more accessible than ever before.

Our mission remains steadfast: to equip you with the essential skills, critical thinking abilities, and ethical understanding necessary to excel in your career. The streaming library is curated to offer deep dives into core journalistic practices, modern digital techniques, and crucial legal and ethical considerations.

We believe that continuous professional development is key to staying ahead. With our streaming service, you gain the flexibility to learn on your schedule, revisiting modules as needed and discovering new insights from a growing collection of expert-led content. Join us and become part of a community dedicated to upholding the highest standards in media and communication.

Explore Our Expert-Led Training Library

Your subscription unlocks unlimited access to a growing library of video courses and workshops covering essential media and communication skills:

Reporter Training Essentials

Build fundamental reporting skills for print, broadcast, and digital platforms. Learn source development, interviewing techniques, and how to gather accurate information efficiently and ethically in the field.

Mastering News Writing

Learn to craft clear, concise, and impactful news stories that engage readers. Focus on structure, lead writing, clarity, and tailoring your style for different formats and audiences.

Investigative Journalism

Dive deep into techniques for uncovering facts, analyzing complex data, and telling powerful investigative stories responsibly and effectively. Understand legal frameworks and ethical considerations.

Digital Storytelling

Engage audiences across digital platforms with compelling multimedia narratives. Learn how to integrate video, audio, graphics, and interactive elements to tell richer stories online.

Media Ethics & Law

Understand the critical ethical principles and legal frameworks governing media work in Switzerland and internationally. Navigate issues of privacy, defamation, source protection, and journalistic integrity.

Effective Interviewing

Develop powerful interviewing techniques for securing information, building rapport with sources, and asking the right questions to get the crucial insights needed for your story.

Why Choose Swiss Press Training Streaming?

Your subscription unlocks unlimited access to a growing library of video courses and workshops covering essential media and communication skills:

Unlimited On-Demand Access

Learn at your own pace, anytime, anywhere, on any device – desktop, tablet, or smartphone. Your professional development fits seamlessly into your busy schedule.

Expert Swiss Instructors

Gain insights directly from seasoned professionals and leading journalists with extensive real-world industry experience specific to the Swiss and international context.

Stay Up-to-Date

Our content is regularly updated to reflect the latest trends, tools, techniques, and challenges in the rapidly evolving media and communication landscape.

Flexible Learning

Integrate high-quality professional development into your life without rigid schedules. Pause, replay, and learn when it's most convenient for you.

Choose Your Learning Plan

Monthly Access

CHF 49

/month

✓ Unlimited streaming
✓ Access to the full course library
✓ Learn anytime, anywhere
✓ Cancel your subscription anytime
✓ Suitable for short-term focus

Start Monthly

Annual Access

CHF 490

/year

✓ Unlimited streaming
✓ Access to the full course library
✓ Learn anytime, anywhere
✓ Save 17% annually compared to monthly
✓ Priority email support
✓ Ideal for continuous development

Save with Annual

Learn from Industry Experts

Our comprehensive streaming courses are led by seasoned journalists, accomplished authors, and experienced communication specialists with extensive practical experience from various sectors of the Swiss media landscape.

Dr. Anna Meier

Lead Investigative Journalism Trainer

Dr. Meier is an award-winning investigative journalist with over 15 years of experience uncovering complex stories for major Swiss news outlets. Her expertise lies in data journalism, source cultivation, and navigating legal hurdles in high-stakes reporting.

Thomas Fischer

Digital Storytelling Specialist

Thomas is a pioneer in digital media content creation. He has designed and implemented multimedia strategies for publishers and brands, focusing on engaging audiences through video, interactive graphics, and social-first narratives.

Isabelle Schneider

News Writing Expert

Isabelle honed her craft over two decades as a senior editor for national newspapers. Her focus in training is on the fundamentals of clear, concise, and compelling news writing, applicable across all platforms.

Pascal Lefèvre

Media Ethics & Law Lecturer

An attorney specializing in media law and a respected voice on journalistic ethics, Pascal provides crucial insights into the legal and moral responsibilities faced by media professionals today, drawing on prominent Swiss case studies.

What Our Learners Say

"The investigative journalism course was invaluable. Dr. Meier's practical techniques and real-world examples are directly applicable to my daily work uncovering complex stories. Highly recommended!"

Markus Huber Investigative Reporter, Tagesblatt

"The digital storytelling module completely changed how I approach online content for our company. Thomas Fischer's insights on multimedia integration are practical and inspiring."

Sophie Dubois Communications Manager, HelvetiTech AG

"As a freelancer, flexibility is key. The streaming subscription allows me to access top-tier training from anywhere, fitting learning around my assignments. The writing modules significantly improved my pitching success."

David Müller Freelance Journalist

"I appreciated the depth of the media ethics content. Pascal Lefèvre breaks down complex legal issues into understandable concepts relevant to editorial decision-making. Essential knowledge for any editor."

Clara Rossi Editor, Rivista Cantonale

"While not a journalist, understanding media dynamics is crucial for PR. The reporter training essentials provided invaluable perspective on crafting effective press releases and engaging constructively with the press."

Benoit Martin Public Relations Specialist, Geneva

Questions About Our Streaming Service?

Our comprehensive streaming subscription includes access to a rapidly expanding library of high-quality video courses and workshops. These cover a wide range of essential topics for media and communication professionals, including core reporting techniques, effective news writing, in-depth investigative journalism methods, engaging digital storytelling approaches, crucial media ethics and legal considerations in Switzerland, powerful interviewing techniques, and practical guides to crafting compelling press releases and corporate communication strategies. We continuously add new content to keep you ahead.

The Swiss Press Training streaming library is designed to cater to a broad spectrum of experience levels. We offer foundational courses that build essential skills for those new to the field or looking to refresh core competencies, as well as advanced modules and deep dives into specialized topics for experienced journalists and communication experts seeking to refine their craft and learn cutting-edge techniques. Each course description provides guidance on the target audience.

Absolutely. Your Swiss Press Training streaming subscription provides flexible access. You can log in and stream content seamlessly across multiple devices, including your desktop computer, laptop, tablet, and smartphone, allowing you to learn at your desk, on the go, or wherever it's most convenient for you.

Managing your subscription is straightforward. Once you are subscribed, you will have access to a dedicated account settings area on our platform. From there, you can view your plan details, update payment information, and easily manage or cancel your subscription at any time, without hassle. Cancellation prevents future billing cycles, but you retain access until the end of your current paid period.

While some advanced courses may recommend prior knowledge or experience in specific areas, many foundational courses are designed to be accessible to individuals starting their journey in media or communication. We provide clear descriptions for each course outlining the topics covered and any recommended background. If you're unsure, starting with our introductory modules is always a good approach.

Get In Touch

Have questions about our streaming service, specific training programs, or require assistance? Reach out to the Swiss Press Training AG team directly.

Contact Information

We are here to assist you. Feel free to contact us via phone or email.

Phone: +41 44 555 67 89

Email: info@swisspresstraining.ch

Visit Our Location

While streaming offers remote access, our office remains the heart of Swiss Press Training AG.

Swiss Press Training AG
Seestrasse 345
8038 Zurich
Switzerland